General Wisdom
From Resolutions to Results: A Blueprint for Long-Term Success
Do you have New Year’s resolution hangover? Don’t despair, you’re not alone. Statistics show that about 8% of people manage to keep their New Year’s resolutions through January. What’s sad about that is that it often leaves us feeling defeated and ashamed of our lack of willpower, a little bit like a post-party hangover. Even…
Read MoreThink. Strategy.
Customers are always on the prowl for the newest way to purchase and interact with the brand’s they love. Every brand in any market has their own technique of relaying information to the buyer, and many campaigns are tapping deep into the digital, AI and mobile frontier. The easiest way to engage consumers is to…
Read MoreThe Journey of Personal Growth
What do you want? This is a question most people have a hard time answering because we have been spoon-fed our decisions and desires since childhood. We were repeatedly told things like “Don’t argue with your mother, father, teacher, etc.”, “Only good little children get to have dessert,” “Because I say so,” or “You…
Read MoreIt’s Magical
Say you’re a budding entrepreneur ready to launch a small business in hand-crafted soaps. You’ve created your own logo (which everyone loves), you’ve handed out soaps to every friend and family member (and of course, everyone loves them), and you’ve had a record 26 comments to your business announcement on Facebook. Looks like you…
Read MoreQuotes You Can Count On
Here are some great quotes from the marketing and branding industry and a couple general ones thrown in because they are just too good to pass up. Hopefully they’ll give you a little inspiration or at the very least, brighten your day. “Creativity is intelligence having fun.” – Albert Einstein “An essential aspect…
Read MoreIs your Organization among the TOP 2/3 of Growing Companies?
Does your company have a business plan? Is it comprehensive? Does it have the key components needed to succeed? Does it plan for several scenarios? Do you know how to create one? Business plans are crucial to keeping operations flowing smoothly, outlining a path for growth, staying on a path of continuous improvement,…
Read MoreThe Process to a True Yes: Genuine Service
“A committed client is the natural outcome of genuine service.” There is something in our collective consciousness that is hardwired to equate on-the-spot selling with pushy images of used car salesmen trying to pressure, guilt and/or cajole us into buying decisions we’ll later regret. But what if our collective consciousness is wrong on this? Step…
Read More3 Mistakes to Avoid When Thinking About Hiring
Your business is growing. You’ve got solutions your customers want, a competitive difference to leverage and a sales process that closes consistently. FANTASTIC!! But as you know, growth brings challenges – and one of the biggest challenges I see business owners wrestling with is HIRING. It can be a struggle to find, hire and retain…
Read MoreA How-To Guide to Millennials
Millennials are spending money – and a lot of it. Millennial spending has been estimated at upwards of one trillion dollars and you would be hard-pressed to find a company that doesn’t want a piece of that. This generation is also extremely influential with older consumers, such as their parents and grandparents. With so much…
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