Entrepreneurial Agility: A Mountain Biker’s Guide to Business Resilience
What you might not know about me is that I love biking and now that I live in Arizona, I have the luxury of mountain biking in the most beautiful surroundings. One of my favorite areas is the McDowell Mountain Regional Park because it offers a varied landscape and a great mixture of trails.…
Read MoreFrom Resolutions to Results: A Blueprint for Long-Term Success
Do you have New Year’s resolution hangover? Don’t despair, you’re not alone. Statistics show that about 8% of people manage to keep their New Year’s resolutions through January. What’s sad about that is that it often leaves us feeling defeated and ashamed of our lack of willpower, a little bit like a post-party hangover. Even…
Read MoreHappy Customers: A Three-Step Approach for Small Business Owners
I was recently asked the age-old question – Is the customer always right? Well, it’s not a simple yes or no, so I want to share three key insights that transformed my approach to customer relations. You see, I built my Window Coverings business entirely on referrals, but it took me years to realize the…
Read MoreThink. Strategy.
Customers are always on the prowl for the newest way to purchase and interact with the brand’s they love. Every brand in any market has their own technique of relaying information to the buyer, and many campaigns are tapping deep into the digital, AI and mobile frontier. The easiest way to engage consumers is to…
Read MoreThe Journey of Personal Growth
What do you want? This is a question most people have a hard time answering because we have been spoon-fed our decisions and desires since childhood. We were repeatedly told things like “Don’t argue with your mother, father, teacher, etc.”, “Only good little children get to have dessert,” “Because I say so,” or “You…
Read MoreIt’s Magical
Say you’re a budding entrepreneur ready to launch a small business in hand-crafted soaps. You’ve created your own logo (which everyone loves), you’ve handed out soaps to every friend and family member (and of course, everyone loves them), and you’ve had a record 26 comments to your business announcement on Facebook. Looks like you…
Read MoreChoosy Moms Choose…
Do you remember that tv commercial? Choosy moms choose Jiff? The message there in that simple sentence is discerning moms pick only the best for their families. Which got me thinking. Companies should be just as choosy when selecting a brand management company. In other words, cut the excess salt and sugar and get right…
Read MoreTaking care of your CULTURE
As business owners, we spend most of our time focused on the external side of our business: making sure we’re offering services customers want, attracting great leads so we can increase our sales, delivering exceptional value to our customers. But how are things looking “behind the curtain”? How often do you find time to check…
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To Cuddle or Not to Cuddle?
The other day I was listening to the radio and heard a story about a women who started a cuddling business. Her business was booming and she had to actually open a storefront. What? Did they say cuddling? Yes, a cuddling store. The business owner, Samatha Hess, is a professional cuddler and charges $60 an…
Read MoreWork. Life. Balance.
Everyone struggles with maintaining a healthy work-life balance to some degree. The misconception that those who are self-employed work less or those who are C-class business people work less is just that; a misconception. It is this belief and motivation that can drive individuals to open their own business to begin with. Unfortunately, for those who…
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