Our History

Empowering Leaders. Scaling Businesses. Building Legacies.

ProQ was born out of a simple yet profound belief: Every business leader deserves the clarity, tools, and strategies to scale sustainably, grow purposefully, and create a lasting impact. What started as a vision to help entrepreneurs break through barriers has evolved into a comprehensive system for leadership development and business growth.

We’re not just here to help you succeed; we’re here to help you build something extraordinary—something that endures.

The ProQ Origin Story

ProQ emerged from the shared passion and deep expertise of its founders, Madeleine MacRae and Thomas MacDonald. Together, they recognized a critical gap in the resources available to entrepreneurs striving to break into the top 1% of businesses that achieve $10 million in annual revenue. Many leaders, though visionary and hardworking, struggle to transform their companies into scalable, positive cultures. Without targeted support and actionable strategies, these entrepreneurs often lack the tools to realize their full potential.

With a mission to change that narrative, Madeleine and Thomas founded ProQ to provide business leaders with the guidance, resources, and systems needed to scale their organizations sustainably. Their track record speaks for itself—over 2,900 businesses have successfully scaled up through their proven methods. But their vision extends beyond revenue; it’s about creating lasting impact through philanthro-preneurship. They believe in empowering entrepreneurs to not only build thriving businesses but also enrich their communities, leaving a legacy of positive change.

Meet Our Founders

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Madeleine MacRae

Co-Founder & CEO

Madeleine MacRae a 4x founder with over 20 years of experience, Madeleine is an accomplished corporate executive who understands how to harness the power of people and leverage cutting-edge educational content to catalyze growth.

Her work has empowered hundreds of thousands of individuals worldwide through transformational coaching, educational videos, and live seminars. Madeleine excels at distilling complex business and leadership principles into actionable strategies, inspiring leaders to embrace their full potential while staying true to their core values.

With a down-to-earth style that makes even the most intimidating topics feel approachable, Madeleine blends innovative insights with fiery inspiration, motivating leaders to take bold action toward their growth and business objectives.

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Thomas MacDonald

Co-Founder & COO

Thomas MacDonald, PCC, CBC a 9x founder with more than 30 years of experience, Thomas has led businesses across consulting, distribution, retail, e-commerce, healthcare, tourism, government, and manufacturing. He brings a multi-faceted approach to logistics, distribution, and process improvements, helping organizations achieve scalability and long-term success.

With a track record of delivering over $72 billion in new revenue through strategic infrastructure, product development, and market positioning, Thomas understands how to build and sustain businesses of all sizes. His expertise lies in creating systems and processes that empower teams, optimize operations, and drive impactful results.

As a seasoned executive and strategist, Thomas is dedicated to helping leaders transform their companies while making a difference in the communities they serve.

Our Vision:

To Make the Impossible → POSSIBLE.

Our Mission:

We make the impossible possible for bold, bright, ambitious leaders by unlocking their true potential and navigating them through the tumultuous road of total growth.

We believe in being...

Bold: Go first. Speak up. Be radically transparent.
Bright: Ignite the world from the inside out. Own your own brilliance.
Magnetic: Call people to a higher standard. Attract your authentic tribe.
Innovative: Build new boxes. Forge new horizons.
Authentic: Say it like it is. Keep it real. Unapologetically walk our talk.
Purposeful: Be intentional. Focus on the outcome.

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"ProQ gave us the tools to harness even unplanned opportunity to grow our company. The confidence that they instilled in us was allowed us find great talent, pay for that talent, and put people in places that could help grow our business without me being the person."

Frank Mistretta

Houston Hurricane & Security Products | CEO
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"I was just thinking this morning how grateful I am to have you. The support you’ve offered me has kept me from going into burnout during difficult seasons. It’s also just fun! I get excited finding ways to uplevel our business and work smarter not harder."

Erin Ennis

Energy Exteriors NW | CEO
Joe Boyd

"So we actually had a lot of challenges whenever we first started and our co-pilot was able to really wrap their mind around what we need to do to go in the right direction."

Joe Boyd

Kitchen Tune Up Houston | CEO
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"In just one year, I have grown what always seemed to be my daily hustle -  into a thriving business."

Peter DiPaolo

Gilmartin

"By working with a CoPilot, our group has a fully developed exit strategy for our founder, and is better positioned for growth in the years to come."

Jim Gilmartin

Engage Estero | President
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"We started seeing changes really within the first couple of months. We spent a lot of our early time together with the Copilot, focusing on our culture as well as getting our people in the right places so that they could be most effective and we saw that immediate change in the efficiency, then the results from a financial standpoint followed very quickly after that."

Phillip Morrison

Kitchen Tune Up Kansas City | CEO
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"If you're serious, I MEAN REALLY SERIOUS about growing your business, ProQ is the way to go. "

Curt Sheard

Big Bois BBQ | CEO